JOIASS ARTIST
Marcos J., also known artistically as JOIASS, is a multi-talented entrepreneur and musician whose work reflects the same principles of sustainability, elegance, and social consciousness that define the JOIASS jewellery brand. Originating from Belo Horizonte, Minas Gerais, Brazil, Marcos J. is now a global citizen, currently residing in Europe, where he continues to expand his artistic and entrepreneurial horizons.
As an artist, JOIASS experiments with various musical styles, seamlessly blending Latin roots with afrobeats, pop, techno, rock, hip hop, and R&B. His versatility is evident in his mastery of multiple instruments, including the acoustic guitar and djembe percussion. Beyond his performances, JOIASS is a prolific songwriter, composer, and interpreter, collaborating with other artists to create a rich tapestry of sound.
Marcos J. is also an accomplished author, with his book "Seven Miraculous Strengths" available on Amazon. This work, much like his music, aims to inspire and uplift, offering readers insights into harnessing their inner strengths.
JOIASS's music is more than just entertainment; it is a treasure that resonates with the values of sustainability and social impact. Each song is crafted with the intent to make a positive difference, mirroring the ethos of JOIASS jewellery. Through his art, JOIASS not only entertains but also promotes a message of global awareness and responsibility.
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Joiass Jewellery was born from a quest to discover new horizons in the startup scene and a desire to add value to the world. The name "Joiass" has its roots in a simple conversation between Marcos J. and the (Founder of Joiass Jewelry | Hanna Bohm). When asked how to write 'jewelry' in Portuguese, Marcos replied, "Joias." Inspired by this, the brand Joiass was created by Hannah Bohm, embodying the elegance and significance of jewelry.
Marcos, CMO of Joiass Jewelry by then and an avid campaigner, spent considerable time in the picturesque demi-island of Búzios, Rio de Janeiro. With three cars branded with the name JOIASS.com, he became known as the jeweler in the local community. The nickname "Joiass," meaning jewelry in Portuguese, naturally stuck with him.
During the challenging pandemic season, when many families faced financial hardship, Marcos brought together a group of hardworking women, offering them opportunities to work sustainably and support their families. This initiative not only provided economic relief but also ensured that the jewelry was crafted with love and fairness.
Joiass Jewellery is committed to social impact and eco-conscious practices. The brand's mission is to create beautiful, sustainable jewelry that positively impacts both the environment and the community.
